Together we make a difference: Discover our new campaign

Killing Me Softly, a powerful call against ALS

From 16 to 22 June, Flanders will be coloured blue, together in the fight against ALS. On the occasion of Global ALS Day on 21 June, the ALS League is bringing a gripping awareness campaign that will not leave you unmoved. The campaign, which can be seen and heard on television and radio thanks to VRT, echoes the silent impact of ALS loudly.

Roberta Flack. An empty wheelchair. And the power of absence.

At the centre of the campaign is a catchy video that opens with the well-known song “Killing Me Softly” by Roberta Flack, who passed away from ALS herself in February. As the camera slowly zooms out, her voice disappears. Only the instrumental music remains. An empty wheelchair appears on stage, symbolising the invisible and irreversible loss that ALS brings.

That wheelchair belonged to our founding father Danny Reviers, who passed away in December 2024. His fight against ALS inspires us to carry on. For him. For everyone else.

The campaign was developed in collaboration with Serviceplan, and is reinforced by ALS ambassadors Simon Mignolet and Geert Hunaerts. They help spread the message further: the fight against ALS is far from over.

”’Continue my battle” – Danny’s voice

On 17 June, we will launch a second part of the campaign: ‘Continue my battle’.

In a video recorded before his death, Danny Reviers addresses everyone with a powerful message: keep fighting. Continue his work. Please give hope a chance.

Danny’s appeal hits straight to the heart, and above all wants to activate people to help make a difference. Because no matter how hard ALS strikes, our solidarity is stronger.

Your help is vital

There is still no cure for ALS today. The only thing that offers real hope is scientific research. That is why we are raising much-needed funds with this campaign, including for the A Cure for ALS fund, which enables pioneering research.

In cooperation with top institutes such as VIB, KU Leuven and UZ Leuven, we are looking for ways to better understand and treat this devastating disease.

Sing along. Film with us. Donate.

This campaign is more than a message: it is an invitation.

💬 Sing along with “Killing Me Softly”
📹 Film yourself and share your support!
💝 Donate via www.ALS.be  

Together we make ALS visible.
Together, we make hope tangible.
Help us to raise the voice of ALS!