Trade places with an ALS patient

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Trade places with an ALS patient during a Belgian Red Devils soccer game

Leuven, 31st August, 2017 – A Belgian Red Devil supporter who suffers from ALS auctions his seat on the disabled platform to support ALS research. The auction starts on August 31st: you can take his place for the last Belgian Red Devils WC 2018 qualification match on October 10th.

The price of a seat at a soccer game varies according to its location in the stadium. The cheapest seats are near the top of the stadium. Seats get more expensive if they are lower down, closer to the playing field. The best places, located right next to the playing field, are reserved for disabled supporters.

Kris suffers from ALS (Amyotrophic Lateral Sclerosis), a deadly neurodegenerative disorder that can’t be treated effectively yet. Above all, Kris is a big fan of the Belgian Red Devils. To support the research, he decided to auction his privileged seat for the last World Cup 2018 qualification match Belgium - Cyprus on the 10th of October via . 

The objective of this action is to accumulate as many donations as possible for the ALS research and give hope to the people who are affected by this terrible disease. ALS is a deadly degenerative disorder that paralyses muscles one by one. Kris is completely helpless. Auctioning his seat is his way of fighting against a terrible disease that affects nearly 1000 persons in Belgium.

The concept is simple: visit and make an offer. The winner can see the match from Kris’ seat, in a wheel chair. It’s a nice way to support our Belgian Red Devils and the fight against ALS.

It’s possible to interview Kris van Reusel in attendance of Evy Reviers, CEO of the ALS Liga (+32 (0) 495 44 67 82).

This action is supported by the ALS League and the KBVB.

Download campaign image + Logo: here


About ALS and the ALS League:
ALS or Amyotrophic Lateral Sclerosis is a deadly neurodegenerative disorder causing motor neurons to die. ALS can be described as a disease that gradually paralyses the body completely from the neck onwards. The patient can no longer move, talk, swallow or breathe and becomes captured within their own body. Emotional, intellectual and sensory capacities remain intact. On average, patients die 33 months after diagnosis, without any hope of healing. Worldwide, more than 450.000 people suffer from ALS, which equals approximately 7 in 100.000. In Belgium 1000 people suffer from ALS continuously. Every year, more than 200 patients pass away and the same amount will be diagnosed again.

The ALS League Belgium is a non-profit non-subsidized organization, aiming at rendering the last years of the ALS patients lives more agreeable and by supporting their families. To this end psychosocial and administrative help, equipment to improve mobility and communication are provided, contacts with governmental services to defend the patient’s rights are established, scientific research is stimulated and financed via the A cure for ALS fund and tailor-made care is accommodated via the MaMuze fund.