ALS patients sell their own belongings to the benefit of research

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ALS patients rapidly lose control over their muscles. They can therefore no longer make use of most of their personal belongings after only a short period of time. As a consequence, the ALS League and advertising agency Publicis - together with Koen Mortier and CZAR – organize a campaign in the week of June 21 Global ALS Day, that makes you reflect upon ALS, to say the least.

In collaboration with “” a web-shop was established where patients can offer to sell their personal belongings in favour of research into ALS. From this action, it is immediately obvious how horrible this disease really is: somebody offers e.g. his toolbox, another patient his home care bed. These patients keep on fighting ALS, although they themselves might have already passed away.

You can, as a consumer, support this action by purchasing items from the shop, or you can also sell belongings yourself to the benefit of ALS research. Straightforward instructions can be found on (web-site only available in Dutch).

The entire campaign will be kicked off from June 20th onward via a catchy TV spot, radio spots and banners on “”. The radio spot is produced by Cobra; the imagery is supported by photographers Jef Boes and Koen Mortier.

Your support and help in dissemination of this campaign is highly appreciated by the ALS League and is as well very valuable to the research into the disease.

ALS stands for Amyotrophic Lateral Sclerosis. The disease paralyzes your body completely from the neck onwards. Muscles die off, resulting in a loss of mobility, speech, ability to swallow and breathe. As opposed to this, all sensory and mental capacities remain almost completely intact. Patients get in other words “trapped” in their own body without any possibility of parole. ALS will kill you on average within 33 months.

For more information on ALS:
Evy Reviers, CEO
​ or 0495-44 67 82,

For more information on the campaign:
Fréderic Sodermans, Account Manager Publicis or 02-645 35 28

Credits campaign “2dehandsvoorALS”

Website :
Media : TV 30” & 45”, radio 30”, banners

Advertiser : ALS Liga
On air date: 20/06/2016

Agency: Publicis Brussels
Creative Directors : Tom Berth - Geert De Rocker
Creation: Eva De Jonckheere – Catheline Leroy - Tom Berth - Geert De Rocker - Koen Mortier
Copywriter : Wim Corremans
Account Manager: Fréderic Sodermans
Digital Producer : Tanguy De Kelver
Graphical Designer : Christophe Vantricht
Webdesigner & Developer : Jeremie Acquisto
Art Buyer : Victoire Kaiser

Agency TV Producer : Marc Van Buggenhout, Tuyen Pham
TV Production: Czar
Director: Koen Mortier
DOP : Toon Aerts
Executive Producer: Eurydice Gysel
Producer : Jelle Robbeets
Post Producer: Bieke De Keersmaecker
Editor: Robin De Praetere
Music: Warner Music

Photography : Jef Boes, Koen Mortier

Agency Radio Producer : Monique Sampermans
Radio Production : Cobra Radio Brewery